Design Challenge:
Team Research Consultancy selected Touch Interactive before a number of successful London design agencies to develop their company website. The goal of the project was to develop a distinctive and attractive system that was informative and easy to use. Moreover, and most importantly, Team wanted a highly usable website to reflect their research experience in this area. Team also wanted a very original and interactive site, though in this case the website would need to work without the use of Flash or Shockwave
Design Solution:
The beauty of the Team website lies in its simplicity. In this case 'less is definitely more'. Work involved taking professional photographs of the Team staff at work, the best of which were included in the site. To add extra life to the text based navigation system we added a theme of compatible colours which appear beautifully when the user navigates the site. At all times the user knows where they are in the site through changes to the menu and sub menu icons selected.
To make the site distinctive and interactive, without the use of Flash or Shockwave, Touch chose to develop the website using intelligent Javascript actions and Dynamic HTML. However, to keep the integrity of the design Touch had to develop different web pages for specific platforms, browsers and screen resolutions. The solution to this was to generate code to detect the users system setup which then opened the web site specifically customised for the user's computer. Although this involved more work this meant that Team could show their web site to as many clients as possible without losing the quality and integrity of the website design.
What Team says:
“The design brief for our web site reflected a clear view of what makes a site work, based on our extensive research experience. In response, Touch Interactive has designed a site for us that meets our brief in all respects. It is distinctive and attractive but also, and most importantly, it is highly usable. We were impressed throughout by Touch Interactive ’s pro-active and responsive approach and by its ability to combine a strong central design idea with a highly practical user interface. We now have a site that meets all our objectives and of which we are very proud.” Graham Booth, Managing Director, Team Research Consultancy
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