Design Challenge:
Sleek City Records, a Nottingham based record company approached Touch Interactive to develop a new venture based website which they could use to sell exclusive white label records online with a choice of MP3, CD and Vinyl. The website would also need to sell merchandise, and attract an online community with interactive games, chill out zones, chat rooms, special VIP rooms and daily news flashes. The site would also invite budding musicians to send their work to Sleek City Records for possible signings.
Design Solution:
This Flash based website is a highly addictive solution to a very specialised niche market. The website appears constantly on the move and not a second passes without the user being entertained. The site looks attractive with an "underground" look, with dj, nightclub and record player metaphors abound. The site allows users to preview sound and movie clips before purchasing any music through a secure server, and download the music to their computers in MP3 format if required. The website has many 'rooms' for entertainment, with online music games, general chat rooms, chill out zones with psychadelic sounds and visual patterns, and special VIP rooms where users can pay to enter a special chat room to speak to their favourite artists.
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